Client Case Study:
Leatrice Woody
Author • Nonprofit Founder • Community Leader
From vision to verified impact — in under 24 hours.
Becoming All Things Pretty partnered with Leatrice Woody to support the launch of her book Not Without Love and the formation of her nonprofit of the same name. BATP led the creative direction, personal styling, brand positioning, PR strategy, and marketing execution — ensuring alignment across image, messaging, and mission.
Within 24 hours of launch, Not Without Love achieved Amazon Bestseller status in four categories, establishing immediate credibility and reach.
But the work didn’t stop at the book.
Services
Styling
Business Consulting
Creative direction
Personal Image & Confidence Coaching
Clients
Leatrice Woody
Not Without Love Foundation
BATP also led the creation and strategic development of “What Would Officer Woody Do?”, a community-based educational initiative designed to build trust, understanding, and positive relationships between youth and law enforcement. This included program concepting, presentation design, and pitch strategy for municipal partners.
As a result:
The program was successfully presented to Sarasota Parks & Recreation and the Sarasota Police Department
Additional presentations were led in Chicago
The Sarasota-based program is scheduled to launch Summer 2026
This collaboration reflects BATP’s approach: strategy first, aesthetics second, impact always.
